Wondering how to start franchising? We've got some great advice
on franchising from one of the nation's leading franchise consultants,
Ed Teixeira.
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Implementing a franchise program allows you to duplicate the successful elements of your operations and replicate them around the country with the assistance of motivated franchisees. The process involves five simple steps:
In this fourth part of a five-part article, we discuss Developing
a Franchising Operations Manual and Training Program.
Developing an Operations Manual and Training Program
A simultaneous step during the UFOC process is to write an operations
manual and design a training program for your new franchises. This
information must be disclosed in the UFOC. The franchise operations
manual has a specific format and it will serve as the reference,
instructional guide and procedural manual for your franchisees.
You should use a franchise consultant or franchise trainer to perform
this function. If you already have a manual, you can use your consultant
to edit the manual to format it correctly.
You’ll need someone to do the trainingand you may choose to use your existing location as a training site. At the early stages of a franchise start-up many franchisors will use existing employees to perform the training. This may even include the founder of the company.Training should include operations, marketing and other important components of franchise operations.
Ed Teixeira is President of FranchiseKnowHow, LLC,
a franchise consulting firm; and a managing principal in the Bridge
Business Broker Franchise Company. He may be reached at (631) 246-5782
or at www.franchiseknowhow.com.
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