September 21, 2019  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Articles for Entrepreneurs

 

Small Business Websites

 

Growing and Maintaining a Feed Subscriber Base

Written by Charles Mburugu for Gaebler Ventures

Really Simple Syndication (RSS) is a technology which enables webmasters to easily publish and distribute syndicated content online. When you establish an RSS feed and have subscribers, it is crucial that you have a plan for growing and retaining subscribers to your RSS feed.

The following tips will help you grow your subscriber base.

Original content

A consistent flow of original content will help earn the loyalty of subscribers. The best RSS feeds offer content that is unique and compelling. Don't repeat existing content. Find a unique angle if you want to cover a topic that is hot.

Quality over frequency

The quality of a post is much more important than the frequency of a post. Readers have no time for useless posts which don't offer much value. Time is valuable and there are many blogs and feeds. In order to maintain readers, offer quality not quantity.

Get it right

Syndication is capable of doing damage. Getting it wrong or misquoting can perpetuate incorrect information and affect your reputation. Make sure you verify all your blogs and RSS feed information before posting.

Literate

Always use correct spelling, punctuation and proper grammar. Your posts reflect your knowledge. How you present your content matters and it will affect how readers view you.

Griping

Don't always gripe. If you have to complain, don't just point out the problem. You should provide suggestions for improvement or solving the problem.

Balance

Headlines of blog posts and titles of RSS feed items should be relevant to the actual post's contents. Do not tempt your readers with information and fail to follow through. Use catchy titles, but make sure you follow it with relevant content. In the actual posts, have a balance. Provide enough information, but don't overwhelm the readers.

Focus

Your blog posts or feed will usually be based on a particular theme. Don't wander too far or you will lose readers. If the RSS feed has a particular theme, stay focused on that theme.

Length matters

Not too short, not too long is not an easy balance, but the length of your post matters. If a post is too long, you could break it up or partition it into easy to read paragraphs or split it into multiple posts. The length of the post should be consistent all through your feed and blog. Don't vary it too much.

Credibility

As a publisher, it is important that you are viewed as a credible source of information. Posting or reposting wrong information will affect your credibility. Provide credentials when giving an opinion and ensure factual information is accurate prior to posting.

Link

Include links to any relevant information in your RSS feed's description field. This is a great way of supplementing content. Outgoing links often lead to links back to your website or blog.

Listen to your audience

Readers will often say what they like and don't like about your content. It is vital that you stay in tune with your subscribers' likes and dislikes and make the appropriate adjustments.

Advertisements

RSS fees should not be cluttered with advertisements. If you decide to have advertisements, make sure you strike a balance between quality content and advertisements.

Charles Mburugu writes for us from his home in Nairobi. He has a graduate degree in Business Management from Kenya Institute of Management. He is interested in writing about branding, CSR and intellectual property.

Related Articles

Want to learn more about this topic? If so, you will enjoy these articles:

How to Use RSS for Business Success
RSS Do's and Don'ts


Conversation Board

We greatly appreciate any advice you can provide on this topic. Please contribute your insights on this topic so others can benefit.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

 

 

Additional Resources for Entrepreneurs

Search Engine Marketing

Social Marketing Optimization

Business Forms

Business in the Jungle - Business in Fiction - Negotiating

Radio Ad Costs

Newspaper Advertising Rates

City-Specific Resources for Entrepreneurs

Small Business Insurance

Global Entrepreneurship

China & Entrepreneurs