One of the hottest trends in marketing is mobile phone advertising.
According to experts, more than 9 out of 10 Americans now use mobile phone technology. If your small business isn't taking advantage of mobile phone advertising, you could be missing out on a valuable marketing medium.
Misperceptions and a lack of technological expertise hold many business owners back from exploring the possibility of mobile ads. Although they aren't averse to the idea of creating and executing mobile ad campaigns, they mistakenly believe that mobile advertising requires the kinds of resources that are more common for a large corporation – not a small company struggling for every customer they can get.
Yet with today's technology, any business has the ability to launch a successful mobile ad campaign. All it takes is a little initiative, a lot of ingenuity and our guide describing how to advertise on mobile devices.
- Capture. The first step in a successful mobile advertising campaign is to capture customer phone numbers. Mobile phone numbers are highly regulated and if your customers don't opt-in, your advertising efforts will be limited, at best. To capture mobile digits, many businesses offer specials discounts that are exclusive to mobile "club" customers.
- Welcome. After you've captured a customer's cell phone number, standard practice is to send them a welcome text or email message. In addition to welcoming them aboard, this message should briefly describe the frequency and content of your ads as well as the process for opting-out of the program.
- Brand. Mobile advertising can take many forms including text messages, mobile-friendly websites and banner ads. But regardless of the advertising format(s) you use, all mobile ads you produce should include your logo, company name and anything else that reinforces your brand in the mobile realm.
- Strategize. Mobile marketing is not a standalone promotional strategy. It hits its stride when it is integrated into a larger marketing strategy. The best mobile marketers use mobile ads to direct consumers to websites and other marketing venues – and vice versa.
- Outsource? Like other forms of advertising, mobile marketing is becoming a highly sophisticated and nuanced field. If you plan to make mobile advertising an anchor point of your brand strategy, consider partnering up with a third-party provider that specializes in mobile advertising.