A quality tradeshow exhibit is a source of pride for your company.
But more than that, a quality tradeshow exhibit gives you the ability to compete for attention and properly showcase your products to a crowd of preconditioned prospects. If your exhibit falls short of expectations, there's a good chance the tradeshow will fail to deliver lasting results for your business.
Professionally designed exhibits are standard operating procedure at tradeshows these days. They won't exclude you from the show if you decide to make your own exhibit, but your exhibit won't be effective, either. If you're entering the world of professional tradeshow exhibits for the first time, the following considerations may help demystify the exhibit purchasing process.
Getting Started with Buying a Tradeshow Exhibit
Your first step is to contact an exhibit consultant or distributer. A qualified consultant or distributor will be able to walk you through the selection and design process. Since they work with exhibit system manufacturers, they know the options that are available and where to find the best manufacturer for the kind of exhibit you're looking for.
Design Strategy for Tradeshow Exhibits
A successful tradeshow exhibit reflects your company's marketing goals and business strategy. Although consultants and distributors will dazzle you with available features, don't confuse the sizzle with the steak. If an exhibit design doesn't accurately represent your company, keep looking until you find one that does.
Tradeshow Exhibit Costs
There's no way around it – professionally designed tradeshow exhibits are really expensive. But they are also an investment that can pay dividends for years to come. Expect to pay $20 - $150 per square foot for portable exhibits and up to $300 per square foot for modular ones.
Type of Tradeshow Exhibit
Portable, modular, and hybrid exhibit systems are the most popular options. However many tradeshow exhibitors are moving toward custom designs. It's up to you and your consultant to decide which type is most capable of helping you achieve your goals and budget requirements.
Planning Ahead For Future Tradeshow Needs
Even if you don't plan on implementing a new exhibit this year, the time to start thinking about it is now. With advance planning, you have time to carefully consider your design and minimize the impact of the initial cash outlay. Some manufacturers even offer discounts to businesses that can afford to wait a little longer than everyone else.