April 21, 2014  
 
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How to Start a Celebrity Management Firm

Written by Nidhi Ann Raj for Gaebler Ventures

It is very interesting and challenging to enter into the limelight at the start of your career as an entrepreneur, and you can do so by representing some of the top most celebrities and public figures of the time.

Celebrity management firms specialize in the management of celebrities of all kinds, ranging from movie stars, sports icons to high ranking political officers and other public figures.
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Celebrity management is one of the most glamorous upcoming professions today and provides a very green pasture for entrepreneurs to consider setting their feet on.

Before starting up a celebrity management firm, do an extensive research on the competitors in the industry and on their clients.

To begin with, identify celebrities who are in need of a manager. Your services should cover managing all aspects of their professional lives. A good manager also provides sufficient room to ensure that the celebrity also enjoys his/her personal time to the fullest.

A celebrity firm would therefore provide services like celebrity grooming, managing time schedules on behalf of their clients, public relation services, marketing and advertising campaigns, celebrity endorsements, promotional launches, parties, personal appearances and a lot more. Most of these services should be customized to suit your high end clientele. You can even go out of your way and provide lookalikes for actors in movies if required.

You should ensure that you can provide the service the client asks for. If you do not have the right means and resources to do so, do not accept the deal.

Though all these may sound like fun, it is not as easy as it seems, considering the hectic life style of these celebrities. A single celebrity manager will not be able to serve more than one or two clients at the same time. Hence if you wish to start a celebrity management firm, you should first have a highly capable team of professionals who can efficiently manage the time and resources available to maintain and promote the reputation of the client.

The manager should be able to make quick and problem solving decisions. For example:- if a celebrity is required to at two places at the same time, the decision to choose the schedule should be made keeping in mind the long term benefits of the client and his reputation, rather than the commission you may receive.

Another skill required is to be fully oriented to satisfy the needs of the client while maintaining a long lasting and personal relationship with each of them. To do so, the manager should not only interact well with the celebrities but also have good networking skills to ensure the client they represent, receives as much as publicity as possible.

Thus, a celebrity manager should be the force behind the overall public image of the client they represent. They are, therefore, responsible for all the public acts of the celebrity. This corroborates with the fact that as the pay increases, so do the responsibilities.

Nidhi Ann Raj is a gifted writer who is currently pursuing post-graduate studies at George Brown College in Toronto Canada, where she is specializing in Marketing and Finance.

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Conversation Board

Questions? Comments? Suggestions? Share your thoughts on how to start a celebrity management firm.

Shievesh Sharma 3/26/2009

helped understanding minor points of celebrity management. but looking for some more depth....may few examples.....

Zeeshan 4/17/2010

I am currently an insurance / investment agent and after doing some soul searching I figured out that I like glamour and red carpets...I wana be a celeb agent or a celeb manager! But I am not very young, cuz this will be a totly new career for me. I am 30, but I am good in general management and run my own investment and insurance agency. Any advice? I don't know any one in this field!...thanks!


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