Wondering how to start a jalousie or louvre window business? We take you step-by-step from start to success.
Startup Profile: Jalousies Business
Jalousie windows are a home improvement feature for buildings in warmer climates and in regions that rarely (if ever) experience harsh winter temperatures. Utilizing glass slats and a simple metal frame, jalousies are ideal for increasing airflow with the turn of simple crank mechanism.
In the 1950s, jalousies were common in Florida, southern California and many other southern states. Although they aren't as popular as they once were, savvy entrepreneurs can still make their mark by offering repairs and replacement services as well as the occasional first-time installation.
Jalousies window installations and repairs aren't extremely complicated. But as your business grows it will be important to make sure your team is trained in the essentials and capable of performing jalousie installations according to best practices and in a manner that consistently exceeds your customers' expectations.
Diversifying a Jalousies Startup
Given the relative decline in the popular of jalousie windows over the past fifty years, it's not uncommon for jalousie window providers to leverage diversified business models. Rather than relying exclusively on jalousies to generate revenue, many entrepreneurs branch out and offer their customers a range of home improvement products or services.
For example, some jalousies businesses specialize in a variety of specialty window options -- glass block, colored glass and other options can be combined with jalousies to deliver a well-rounded business model. Other jalousies providers further expand their business model to include storm doors, ramps, railings, siding or even kitchens.
The key to diversification is to tailor your product and service offerings to the needs of your local market. If market research indicates that there are opportunities in specific home improvement and construction categories, let the market dictate the mix of products and services you offer consumers.
Advertising Tips for New Jalousies Businesses
Like any startup, one of the first challenges your jalousies business will encounter is advertising. Although it's critical to get the word out about your company and products, tight budgets and limited cash flow make expensive advertising campaigns difficult.
Small business advertising is most effective when it is rooted in a comprehensive advertising strategy, designed to communicate clear messages to targeted audiences. It can be useful to observe where your competitors advertise, but don't automatically assume those ad placements will be the best places to promote your startup.
Instead, you will need to conduct market research to identify distinct audiences for jalousies in your area, and then target your advertising tactics (both traditional and online) accordingly.
Creating Business Plans for a Jalousie or Louvre Window Business
Does your jalousie or louvre window business have a business plan? If not, your company is lacking a critical business tool. With the right ingredients, your jalousie or louvre window company's business plan will serve as a blueprint for success.
To assist your efforts, you may want to consider enlisting the aid of a professional business plan writer.
Time and time again, the best entrepreneurs we see rely on professionally crafted plans to guide their decision making. Even so, we caution new business owners against removing themselves entirely from the business plan creation process.
As the primary stakeholder in your jalousie or louvre window business, you will intentionally need to insert yourself in various stages of the plan's development.
Prior to launching a jalousie or louvre window business in your area, it's worthwhile to determine how you will fit in the competitive landscape. Try our link below to get a list of local competitors in your area. Simply enter your city, state and zip code to get a list of jalousie or louvre window businesses in your town.
Before you open up shop, make sure you know what you will offer to your customers that provides a significant advantage over your competition's offering.
Learning More About the Industry
As part of your due diligence on opening a jalousie or louvre window business, be sure to talk to somebody who is already in the business. If you think your local competitors will give you advice, you're being overoptimistic. It'd be crazy for them to teach you the business.
Thankfully, an owner of a a jalousie or louvre window business in a different city may be more than happy to give you a few tips, provided that you won't be directly competing with them. Indeed, many experienced entrepreneurs enjoy offering advice to startup entrepreneurs. It can take a while to find an entrepreneur who is willing to talk, but it's well worth the effort.
Where does one find a jalousie or louvre window business manager in another city who you can speak with?
Simple. Let your fingers do the walking by using the link below.
Should You Buy or Start a Jalousie or Louvre Window Business?
Tough decisions are what business ownership is all about. And one of the first decisions you'll have to make is whether to start a business from scratch or buy an existing jalousie or louvre window business.
Despite the appeal of a new business launch, the scales consistently tip in favor of buying a proven business enterprise. When you buy an established jalousie or louvre window business, you gain access to a functional business operation with a customer base and a steady revenue stream.
Entrepreneurs who are committed to a highly unique value proposition may need to pursue a startup approach. However, in today's business-for-sale marketplace, there is an abundance of jalousie or louvre window businesses worth considering.
Don't Rule Out Franchising
As an entrepreneur, your chances being a successful business owner zoom upwards when you franchise and leverage their successful brand and track record.
As part of your process in starting a jalousie or louvre window business, you ought to check out whether buying a franchise could help you avoid common entrepreneurial mistakes.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding starting a business may be of interest to you.
If you currently own a jalousie or louvre window business, try these useful resources:
If you sell to jalousie or louvre window businesses, we've got better information for you elsewhere on our site. Try these resources instead:
If you are interested in starting a different kind of business, please browse our directory of guides below.