Thinking about opening a laser hair removal business? We tell you what you need to know to get started.
Requirements for Laser Hair Removal Startups
Laser hair removal uses SPTL (Selective PhotoThermolysisLaser) technology to perform hair removal for both men and women. Sound easy? Far from it...It's common for laser hair removal to involve multiple sessions and if the technician isn't careful, she can inflict burns and other injuries on your clients.
So as you might expect, laser hair removal technicians must complete certification and licensing requirements. When you combine that with the need for specialized cosmetic laser equipment and a clinical work environment, it's not difficult to see why a laser hair removal startup is much more complicated than opening a small mom and pop shop.
Marketing Tips for New Laser Hair Removal Businesses
Laser hair removal business marketing serves a dual role. First, effective marketing messages entice consumers to consider the aesthetic and practical benefits of semi-permanent hair removal. Next, strong marketing strategies educate consumers who know next to nothing about laser removal about the process and mitigate their fears about applying laser technology to the delicate regions of their bodies.
Although there are many ways to communicate these messages to your customer base, there are several marketing tactics that have proven value for laser hair removal businesses attempting to break into the marketplace:
- Location. If possible, locate your laser hair removal business in a high traffic area, preferably a shopping mall or strip mall. Since laser hair removal isn't something people naturally consider, a high visibility location is necessary to encourage walk-in inquiries and consultations.
- Website. There is only so much information that can be communicated in an ad. To properly educate your clients, you'll also need to create a high visibility website with ample space dedicated to educational content about the benefits and process of laser hair removal.
- FAQs & Free Consultations. Whenever you can, include a FAQs section in your marketing content. Your website should obviously have a section that addresses common client questions, but it may also be helpful to include this content in brochures and other marketing collateral. Similarly, free consultations give your clients a no-risk opportunity to explore the laser hair removal concept and take the next step toward scheduling an appointment.
Core Characteristics of Laser Hair Removal Company Business Plans
Ask a dozen people how to write an effective business plan and you'll get a dozen different answers. But despite the diversity of approaches, there are some business plan features that are absolutely essential.
If your plan lacks required elements like an executive summary or marketing plan, it could jeopardize its potential to deliver real benefits to your startup.
Although it will need to be incorporated into the flow of your plan, we strongly recommend considering a PEST (Political, Economic, Social & Technological) analysis for inclusion in your laser hair removal company's business plan.
Most people think about how much space they need when deciding where to put their business, but other factors are equally important. Are there many viable employees nearby, for example? There's a lot to consider and you need to do a thorough analysis.
Don't Overlook Competitors
Before you open a laser hair removal business in your town, it's worthwhile to find out how you will fit in the competitive landscape. We've provided the link below to help you get a list of local competitors in your area. After clicking on the link, type in your city, state and zip code to get a list of laser hair removal businesses near you.
If there's too much competition, it may be wise to consider starting the business in a less competitive marketplace.
Finding a Non-Competitive Business Mentor
After you've evaluated your local competitors, it's a wise move to learn as much as you can from somebody who is already in the business. It's very unlikely that the local competition will talk to you. The last thing they want to do is help you to be a better competitor.
On the other hand, an individual who has a laser hair removal business in a different city may be more than happy to give you a few tips, after they realize you reside far away from them and won't be stealing their local customers. Indeed, many experienced entrepreneurs enjoy offering advice to startup entrepreneurs. Our estimate is that you may have to contact many business owners to find one who is willing to share his wisdom with you.
Do you know how to find a laser hair removal business manager on the other side of the country to talk to?
Here's one way to do it. Just use our link below, find somebody and call them.
Advice for Acquiring a Laser Hair Removal Business
Without a doubt, it usually makes more sense to acquire a laser hair removal business than it does to pursue a startup.
Yet for many entrepreneurs, financing represents a major hurdle to buying a laser hair removal business. If you're prepared to deal with lender requirements, you'll find that lenders are more open to financing established operations than they are to take a chance on a startup.
To increase your approval odds, we suggest you take a look at Gaebler's Business Acquisition Financing Tips.
Franchising is a smart move for entrepreneurs just getting started in small business ownership. Franchises are popular because they are based on a business model that works. The nation's leading franchisors know their way around the industry and are now passing their learnings on to the next generation of business leaders. There are plenty of franchises options at your disposal. The key is to select the one that matches your capital requirements and business philosophy.
The link below will take you to Gaebler's hair styling franchise directory where you can explore franchise opportunities and find the one that's right for your startup.
These additional resources regarding starting a business may be of interest to you.
If you currently own a laser hair removal business, these resources will come in handy:
If you came here to learn about selling to laser hair removal businesses, you're in the wrong place. These resources are more appropriate for you:
If you are interested in starting a different kind of business, please browse our directory of guides below.