Thinking about opening a registered nurse staffing company? We tell you what you need to know to get started.
Professional Nursing Business Overview
There are many ways nursing professionals can exercise their entrepreneurial instincts. However, one of the most lucrative ways for a well-connected nursing entrepreneur to break into small business ownership is to launch a professional RN staffing company.
It's no secret that healthcare is a growth industry in the U.S. Hospitals, long-term care facilities and other healthcare providers have a growing need for skilled nurses to maintain their quality of care. Nurse staffing companies provide either short- or long-term placements of professional RNs without all of the hassles that are usually associated with hiring and maintaining a skilled RN workforce.
RN Staffing Business Launch Essentials
Professional nurse staffing is all about supply and demand. As a business owner, you have a personal stake in maintaining a steady supply of quality RNs and in successfully navigating demand in the healthcare marketplace.
Since networking may be your most effective tool for securing clients, a proven track record in the local nursing community is essential for a solid business launch. But to attract nursing professionals, you will need to devise a business strategy that is built around a constant hiring process, with HR support staff to handle the employment requirements of your RN pool.
Online Marketing in Nurse Staffing
To effectively market your company to both clients and nursing professionals, you'll need an online marketing presence. Healthcare providers and job seekers alike rely on the Internet as a primary tool for identifying possibilities and new opportunities.
Search engine optimization (SEO) should play a central role in your nurse staffing startup's online marketing efforts. In the hands of a skilled online marketer, SEO can significantly improve your website's search ranking and increase the volume of clients/nurses that reach out to your business.
If SEO isn't part of your startup's internal skill set, we recommend contacting a SEO marketing professional for assistance.
Best Practices: Business Plans for Registered Nurse Staffing Businesses
In a startup registered nurse staffing company, there is no substitute for a high quality business plan. The effort you invest in the creation of your plan now will pay off later in lender responsiveness, investor attention and strategic confidence.
The financial section of your business plan is especially relevant to funding concerns. Not surprisingly, lenders immediately turn to the financial section and use the accuracy of your forecasts to gauge the value of other parts of the plan.
As a result, we strongly recommend educating yourself in business plan financial basics before finalizing your business plan's financial chapter.
Don't Ignore the Competition
Prior to launching a registered nurse staffing company in your area, it's a good idea to determine how strong the competition is. We've provided the link below to help you get a list of local competitors nearby. Simply enter your city, state and zip code to get a list of Registered Nurse Staffing Business in your town.
How are you going to successfully complete with existing firms? It's important that you never underestimate the competition.
Find Good Remote Business Advice
As part of your due diligence on opening a registered nurse staffing company, the next step is to learn as much as you can from somebody who is already in the business. If you think your local competitors will give you advice, you're being overoptimistic. The last thing they want to do is help you to be a better competitor.
Fortunately, somebody who runs a registered nurse staffing company in a location that is not competitive to you may be willing to share their entrepreneurial wisdom with you, after they realize you reside far away from them and won't be stealing their local customers. Many business owners are happy to give advice to new entrepreneurs If you are persistent, you can find a business mentor who is willing to help you out.
Where does one find somebody who runs a registered nurse staffing company outside of your area who is willing to talk?
Easy. Find them using our link below and start calling until you are successful.
Nurse Staffing Business Acquisitions: Financial Considerations
Worried about the financial aspects of starting a registered nurse staffing company? Most startup registered nurse staffing company owners are.
Financial risk management requires you to at least consider the possibility of setting your startup plans aside to explore acquisition opportunities. Many entrepreneurs buy an existing business for the sole purpose of tapping into the financial benefits of an established customer base.
But most importantly, existing Registered Nurse Staffing Business have documented financial histories. Although you can create pro forma earnings and financial statements for a startup, a business-for-sale should have a well-documented, multi-year history of financial performance.
The probabilities on your becoming a successful entrepreneur are greatly increased if you decide to franchise instead of doing it all on your own.
Before you get too far along in your plan to open a registered nurse staffing company, you ought to assess whether there are good franchise opportunities available that might make sense for you.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding getting started as an entrepreneur may be of interest to you.
If you currently own a registered nurse staffing company, try these useful resources:
If you sell to Registered Nurse Staffing Business, you're in the wrong place. These resources are more appropriate for you:
If you are interested in starting a different kind of business, please browse our directory of guides below.