Our Contributing Authors
Kristin Marquet
Kristin Marquet will be receiving her MBA from Harvard University in Fall of 2010. She has worked in the marketing and public relations field for over 10 years.
Articles written by Kristin Marquet
- 8 Top Publicity Strategies for Entrepreneurs - Have you ever wondered how to get your business into magazines, newspapers, and book television media appearances? If so, continue reading to learn how to build a solid media database and see your company's name in print.
- Appropriate Social Media Platforms For Brand Building - Social media has become the preferred method of marketing for many online business owners. Even though social media has been around for quite a while, it is still going strong.
- Consider a Joint Venture Agreement - You finally made the decision to approach another company that has something that you need in order to reach your goals. You have the documents in place and you feel confident about the decision you made.
- Cost Effective Ways to Conduct Online Market Research - Conducting market research is very important to any entrepreneur or small business owner. In order to improve your business, you need to know how to conduct market research.
- Crush Your Competition - With the internet revolutionizing the way that business is conducted, strategic planning, public relations and positioning will make your business stand out in a cluttered marketplace.
- Electronic Press Kits - It does not matter how many employees your business has, an electronic press kit is crucial to the success of your business. Press kits contain information used to publicize a person, company, event, or brand.
- Fundamentals of Joint Venture Partnerships - After two or more companies decide to form a joint venture, it does not necessarily have to include the formation of a new legal entity such as a partnership or limited liability company, but some states and countries require some type of de facto partnership for the new business.
- Great Copywriting: How to Create Amazing Advertisement Headlines that Generate Attention - Why do some ads generate stellar results why others may fall flat? Learn how to craft killer headlines that generate attention.
- Has Your Business Been Struggling? - Do you want to significantly increase your market share, enter new markets, eliminate barriers to foreign markets, or just generate higher revenues in a shorter amount of time? If so, forming a joint venture might be just what your business needs to get it to the next level.
- How to Correctly Format a Press Release - Without the correct press release formatting, you will not see your ink. For that reason, it is important to following advice.
- How to Create Email Marketing Campaigns that Generate Huge Results - Email marketing is effective. In fact, many businesses prefer to run email marketing campaigns over direct mail campaigns because it is more cost effective.
- How to Get on Television - Getting on television can make you a national celebrity. However, it is not easy because producers receive thousands of pitch letters every day. Thus, you make to stick out from the rest of the crowd.
- How to Measure the Effectiveness of Marketing through Metrics - Many small business owners run marketing campaigns and wonder why the conversions are low. Because they do not know how to measure the effectiveness of each campaign they run, they continue to make the same mistakes without considering implementing metrics.
- How to Network to Get Clients - Networking can make or break your business. Learn how to land clients that generate huge profits with these "Do" networking tips and strategies
- How to use Google Analytics - Google Analytics can be confusing when you are first learning how to use it. Yet, after reading through the entire article you will have a thorough understanding of what each term means and how to interpret the data.
- How to Use Twitter to Build a Media Database - Every business, even the small ones, need to build a media database for publicity. Learn how to build an inexpensive media database with the help of Twitter.
- How to Write a Successful Pitch Letter - Your story is incredible. You want to tell the media, so you start out by sending pitch letters. However, you do not receive any responses because you learn that your pitch letter was not written correctly.
- Internet Based PR for Small Businesses - To start playing hardball with the big guys, smaller guys have to learn and become proficient with Internet based PR. Smaller businesses have to learn the right tools and tactics to stay ahead of the curve.
- Internet Marketing - Your competitors are doing it and your friends too, but how do you start implementing an internet marketing strategy? This article gives you the best tips to market your small business on the internet.
- Making Money on Your Blog - Many bloggers do not know how to or bother monetizing their blogs because they do not think it is lucrative enough. If you run a blog, continue reading to learn how to start generating revenue almost immediately.
- Market Domination - Ask the right questions to prevent bad decision-making and learn how forming a joint venture can be advantageous to your business.
- Networking Events for Small Business Owners - We have discussed everything you need to do to be successful in networking. Below is a comprehensive list of things you should not do when you are networking with industry professionals.
- Networking Events for Small Business Owners - We have discussed everything you need to do to be successful in networking. Below is a comprehensive list of things you should not do when you are networking with industry professionals.
- Networking Events for Small Business Owners - We have discussed everything you need to do to be successful in networking. Below is a comprehensive list of things you should not do when you are networking with industry professionals.
- Strategic versus Tactical Marketing - Do you have a marketing plan for the remainder of 2010? Do you know the differences between strategic and tactical marketing? Learning the difference is imperative to your business.
- The Don'ts of Business Networking - We have discussed everything you need to do to be successful in networking. Below is a comprehensive list of things you should not do when you are networking with industry professionals.
- Use Pay per Click Advertising to Build a Solid Email List - Learn how to grow a receptive list by using pay per click advertising. Even though pay per click advertising may seem outdated, it is not. In fact, it is one of the quickest and most effective ways to build an email list.
- Video Sales Letters - The video sales letter is gaining more and more momentum and becoming a favorite among some of the prominent internet marketers of today as videos appeal to all of the senses - visual, audio and touch.
Share this article
Additional Resources for Entrepreneurs