December 12, 2019  
 
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Mailing Lists for Accounting, Auditing and Bookkeeping Servicess Firms

Sellers generally understand that good prospect lists are crucial if you want to turn prospects into customers. Here's how to make accounting, auditing and bookkeeping services firm lead lists pay off for your business.

A sales plan that doesn't involve purchasing sales leads is risky when selling to accounting, auditing and bookkeeping services firms.
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Even though lead lists create a more efficient sales process, many sales teams forget that it's important to buy quality lists from proven list providers.

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The Role of Mailing Lists

Without a doubt, lead lists give your company an upper hand in the selling process. In many companies, lead generation is the fly in the ointment -- the primary barrier to capturing a larger share of the market. When sales units generate lead lists internally, lead quality takes a back seat to speed and efficiency.

But quality, third party lead lists provide consistently reliable leads. In most cases, the lists are updated on a regular basis so sales personnel always have the most recent and comprehensive contact information for prospecting and other sales activities.

Feeding the Sales Pipeline via Accounting, Auditing and Bookkeeping Services Firm Lead Lists

Without a doubt, accounting, auditing and bookkeeping services firm lead lists are an invaluable resource for sellers. Rather than letting lead generation bog down your sales process, you can rely on third-party providers to expand your network and source your business with lists of targeted accounting, auditing and bookkeeping services firm leads.

Since lead lists can be sorted by geography, business size and other criteria, your sales force can focus their energy on selling to the most promising accounting, auditing and bookkeeping services firm prospects.

Reputation is important in a lead list provider. Based on their industry reputation and reliable service model, we advise our business partners to consider Experian Business Services for accounting, auditing and bookkeeping services firm lead lists. Experian is an established vendor with the resources and expertise to deliver leads that convert to accounting, auditing and bookkeeping services firm sales.

Lead List Metrics

Multiple methods exist for measuring the effectiveness of accounting, auditing and bookkeeping services firm lead lists.

For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement reveals the quality of your vendor's leads and database contents. When compared to your internal lead generation metrics, a low figure here could indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff demonstrate how well each of your team members is using the leads they receive from your vendor.

Other Services from Mailing List Providers

You can tap your lead brokers for other things, assuming they are good firms with deep resources. For example, your list broker may have a range of consulting services. They also can clean your existing lists of prospects for you. Finally, if you send the list broker sample sales targets that you think are a good fit for your business, they can find similar leads for you.

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Did we miss something about marketing to accounting, auditing and bookkeeping services firms? If you have firsthand experience about selling in the accounting, auditing and bookkeeping services firm industry, we want to hear from you!


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Already Have an Accounting, Auditing and Bookkeeping Services Firm?

If you have an existing accounting, auditing and bookkeeping services firm, these additional resources will be of interest:

Marketing an Accounting, Auditing and Bookkeeping Services Firm

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If opening an accounting, auditing and bookkeeping services firm is on your to-do list, these guides will help you get started:

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