September 17, 2019  
 
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Mailing Lists for Niche Markets

 

Mailing Lists for Annuities Businesses

Marketing to annuities businesses is fraught with obstacles for reaching a prospective customer in need. We discuss how to use direct mailing lists to jumpstart revenue growth.

Any sales professional can tell you that the quality of your company's lead generation system needs to be as strong and robust as possible.
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The process of locating legitimate leads can be difficult for companies that sell in this industry. this mailing list resource guide will give you the information you need to overcome those challenges and rise above the rest of the field.

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Acquire an annuities business lead database.
 

Always Start with a Big Lead Database

In the world of B2B lead lists, database size definitely matters.

For the best leads, you'll need to narrow your search to providers that can offer a large database of annuities businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.

The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to filter it down to a list of high value sales targets.

How Much To Pay For Lead Lists

It has always puzzled us why business owners will drop hundreds of dollars on the latest electronic gadgets yet resist investing in high quality lead lists.

The decision to purchase a lead list is essentially an investment in your company's sales cycle. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.

Still not convinced? Then consider this: time dedicated to lead generation detracts from the amount of time your business can dedicate to converting prospects. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.

What to Do With the Lead Lists You've Purchased

Hiring a great lead list provider is a good start. Of equal importance is the way your organization uses lead lists in the sales cycle. To maximize ROI, you'll need to expand the use of your annuities business lists across multiple business units including sales, marketing and possibly even IT (online strategies). You'll need to research your vendor's use restrictions before you make any firm plans, but whenever possible, apply the leads you purchase to multiple marketing channels.

Non-Industry-Specific Lead Databases

If your marketing efforts go well beyond a single niche industry, most mailing list vendors can accommodate your needs. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and they can usually take it from there.

More Articles on Direct Marketing Outreach

Want to learn more about selling to annuities businesses? You may enjoy these resources.

Direct Marketing Lists

How to Get Your Sales Letter Opened

Sample Telemarketing Script


Conversation Board

The annuities business industry is constantly evolving, and new sales and marketing strategies are emerging everyday. We want to hear your insights about the sales and marketing techniques that are delivering real results in today's marketplace.


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Already Have an Annuities Business?

If you have an existing annuities business, these additional resources will be of interest:

Marketing an Annuities Business

Selling an Annuities Business

Hoping to Start an Annuities Business?

If opening an annuities business is on your to-do list, these resources were written to assist you:

How to Start an Annuities Business

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