October 22, 2019  
 
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Mailing Lists for Backflow Device Installation, Testing, and Service Businesses

For those of you who sell to backflow device installation, testing, and service businesses, lead generation has to be as precise as a laser-guided missile. So what can you do if your company is unable to find high-value prospects?

If you're waiting for scores of backflow device installation, testing, and service businesses to line up for your products, you're going to be waiting for a while.
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There are only so many backflow device installation, testing, and service businesses in the U.S.. You can't sell to all of them, but lead lists target high value prospects so you can concentrate on sales targets that are primed for conversions.

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Finding Good Prospects

Lead generation methods for B2B sales are extremely diverse. Customer referrals, industry contacts and other strategies can be found throughout the industry.

But even though a handful of quality leads are enough to prime the pump, you will ultimately need an ongoing source of leads to satisfy your sales unit's craving for new prospects. Lead lists offer a steady stream of backflow device installation, testing, and service business contacts that can be sorted according to precise sellings criteria.

Interviewing Lead List Providers

B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for backflow device installation, testing, and service businesses given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a documented background in producing high converting leads for the B2B sector.

Lead List Advice

In backflow device installation, testing, and service business sales, quality and quantity concerns dominate lead generation decisions. Although the backflow device installation, testing, and service business lists you provide your sales team need to contain convertible contacts, they may need a large volume of leads to hit sales targets. As much as possible, verify each lead's contact information and move quickly to identify decision makers before investing time in backflow device installation, testing, and service business staff members who have little influence over their employer's purchasing decisions.

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