October 18, 2019  
 
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Mailing Lists for Niche Markets

 

Mailing Lists for Barter Services Businesses

Using direct mail lists is a proven way to find good sales prospects. But be sure to incorporate them into your sales plan.

Frustrated by how many other companies are competing for the buying dollars of barter services lately?
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But if you could reduce the amount of time you spend on lead generation, your sales team could shift their energy toward actual selling. Deployed correctly, lead lists are powerful resources for B2B barter service selling.

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Reasons to Acquire Barter Services Business Lead Lists

Lead lists allow for a more efficient use of time during the early stages of the sales cycle. In the barter service sales arena, speed translates into sales revenue and lead lists make it easy for sales units to quickly locate the customers who are most likely to purchase their products and services. Additionally, barter service outsourced lead generation is more accurate and up-to-date than internal lead generation -- and that means higher quality leads and better conversion rates.

Selecting a Barter Services Business Lead List Provider

The key to locating a good barter service lead list is to focus your search on top-tier providers. Some providers charge big bucks for leads that are stale and inaccurate. Good lead list providers are meticulous about accuracy. They go the extra mile to guarantee that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.

There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has the characteristics we look for in a barter service lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are customized to your needs and specifications.

Managing the Sales Leads You've Bought

Managers who integrate barter service lead lists into their sales strategy are responsible for ensuring their company exploits the full value of purchased leads. The acquisition of a high quality lead list is just the first step. It may be necessary for sales personnel to further qualify leads and focus sales messaging on a prospect-by-prospect basis.

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Are You Currently Running a Barter Services Business?

If you have an existing barter service, these additional resources will be of interest:

Marketing a Barter Services Business

Selling a Barter Services Business

Hoping to Start a Barter Services Business?

If opening a barter service is on your to-do list, these resources were written to assist you:

How to Start a Barter Services Business

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