Marketing and Sales Leads
Mailing Lists for Feng Shui Businesses
For those of you who sell to feng shui businesses, lead generation is key to winning the battle. But what if your business lacks the time or resources to find high-value prospects?
No doubt about it, access to prospects is the key to sales success. Without the right leads, your sales program is doomed to mediocrity.
But by reducing the need for internal lead generation, your business can gain momentum in the area of actual selling. For most sales teams, lead lists are powerful resources for B2B feng shui business selling.
Selecting a Feng Shui Business Lead List Provider
The key to finding a good feng shui business lead list is to focus your search on the industry's best providers. Some providers have a reputation for peddling leads that are stale and inaccurate. Good lead list providers care about quality. They are invested in ensuring that their lists are up-to-date and they supply their clients with leads that have been targeted to meet precise sales criteria.
There are several good lead list providers on the market. If you're just getting started, we highly recommend Experian Business Services. Experian has all of the traits we look for in a feng shui business lead list vendor. Their database of more than 14 million U.S. companies is updated monthly and can be filtered by geographic, demographic and other criteria to create lead lists that are tailored to your needs and specifications.
Where to Find Good Feng Shui Business Leads
Feng Shui Business leads come from many different sources. Local business directories, online searches and trade associations are good starting points. In recent years, many businesses have also used social media sites like Facebook to generate leads for their products. But regardless of the communication medium, the key to lead development is networking. As your list of feng shui business contacts grows, so does your list of likely customers.
Reach Out to Your Leads Multiple Times
Businesses that experience the most success in selling to feng shui businesses usually take a multichannel marketing approach. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is standard across the industry. But more and more companies are achieving results by combining direct mail and telemarketing with online campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that leverages technology to feed content into multiple channels.
Where Do Lead Vendors Get Their Data?
Wondering where lead vendors get their lists? Top lead providers are continually conducting extensive research to get fresh, accurate available inventory of business leads. Notably, they scan utility company databases, and other data sources. In contrast, on the other side of the spectrum, be aware that some firms are reselling old, stale mailing lists that are pretty worthless
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