Marketing and Sales Leads
Mailing Lists for Foreign Government Offices Businesses
If you're a business that sells to foreign government offices businesses, sales lead lists might be a way to sharpen your competitive edge and improve your company's sales.
Selling to foreign government offices business businesses is not the same as what you might expect it to be.
To succeed in selling to foreign government offices businesses, it's necessary to pursue a segmented marketing strategy -- and that means you have to be thoughtful in assembling your prospect lists.
Lead Generation Tactics
Not surprisingly, foreign government offices business lead generation strategies are extremely diverse. While some businesses rely on informal networking, others conduct formal prospecting campaigns through trade associations, business lists and even online searches. The majority of companies use a combination of strategies, but never really settle into a comfortable routine.
Lead lists eliminate the unpredictability of lead generation and deliver leads that have been compiled from the best possible sources. Even more, third-party leads lists generally have a higher conversion rate than the ones that are acquired through in-house processes.
Making the Most of Your Lead List Vendor's Capabilities
In today's business environment, relationships are a primary factor in your company's success. Your relationship with your lead list provider is no different than any other business relationship. By establishing a relationship with a single vendor, you gain the peace of mind that comes with knowing that your lists include highly accurate foreign government offices business contacts.
Based on our experience, it's hard to go wrong with Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their foreign government offices business leads can be filtered to accommodate your specific geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.
Use Lead Lists to Reach Off-List Leads
Many business owners underestimate the ability of a lead list to increase their sales prospect base, sometimes even beyond the names contained in the list itself. After you have qualified the foreign government offices businesses on the list, each contact represents a doorway to a larger network of foreign government offices business contacts that can be tapped into through telemarketing, sales calls and online social networking.
By using lead lists as a catalyst for business networking, you extend the list's ROI far beyond the initial campaign. Although you will purchase additional lists going forward, you'll improve your industry presence when you conduct follow up networking with the leads you acquire right now.
Creative Ways to Get Sales Leads
Growing your business by purchasing lead lists from companies like Experian, Hoovers, Sales Genie and the like is a great start to any lead gen initiative. But, it's also important to brainstorm on other ways to improve lead generation.
For example, by joining a trade association, you can often get access to a good directory of prospects. The nice thing is that the leads you get in this manner may not be in the lead databases at the big business list sellers.
Share this article
Additional Resources for Entrepreneurs