Be aware that general real estate businesses are diverse operations with unique needs and circumstances.
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For businesses that focus on general real estate business sales, direct marketing can be a highly effective entry point -- and that means lead generation is a core business activity for firms like yours.
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When to Change Lead List Providers
Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new general real estate businesses in their database.
If your current provider isn't meeting your expectations, it's time to go shopping. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate general real estate business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
Using Lead Lists to Sell to General Real Estate Businesses
Compared to businesses in other industries, general real estate businesses expect place a high priority on multiple product messaging options. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.
Lead lists enable selling success because they are current and sortable contact lists that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
Getting Creative With Third-Party Lead Lists
The most successful B2B sellers are constantly looking for innovative ways to incorporate lead lists into their selling processes.
Collaboration and knowledge sharing are standard practices. However, there may also be ways to integrate lead lists and technology to design powerful online sales and marketing strategies.
With the right approach, it's possible to develop lead list-based campaigns that point general real estate business owners to a user-friendly company website or encourage them to access online content through mobile devices.
What Else Can Lead Brokers Do For You?
You can tap your lead brokers for other things, assuming they are good firms with deep resources. In some cases, your list broker may be able to directly assist you with a direct mail postcard campaign or an email blast campaign. They also can clean your existing lists of prospects for you. Finally, if you send the list broker sample customers that you think are a good fit for your business, they can usually run some software to create a new list of similar companies.
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