October 16, 2019  
 
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Mailing Lists for Geographic Information Services Businesses

For those of you who sell to geographic information services businesses, lead generation has to be as precise as a laser-guided missile. But what if your business lacks the time or resources to find and identify good sales leads?

A lone ranger attitude is dangerous and foolhardy if you market to geographic information services businesses.
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Despite the fact that lead lists can streamline the sales cycle, many sales teams forget that it's important to buy quality lists from proven list providers.

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Acquire a geographic information services business prospecting database.
 

Good Lead Brokers

It isn't hard to find high quality, geographic information services business lead lists. First-rate lead lists come from first-rate lead list providers.

For the best leads, your search needs to focus on the upper echelon of lead list providers. New and inexperienced providers typically aren't the best candidates for business owners who are serious about sales.

At Gaebler, we advise our readers to consider Experian Business Services for geographic information services business lead lists. Experian is a reliable lead list provider with a strong track record of offering the most accurate and up-to-date lead lists available. They maintain real-time counts on qualified prospects and make it easy for their clients to filter targets according to a range of geographic and demographic criteria.

Collaborative Uses for Mailing Lists

If you limit the use of geographic information services business lead lists to direct mail and cold calling, you're not getting the best possible return for your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

Cost Benefits of Lead Lists

It's a common misperception that lead lists are cost-prohibitive for most sales programs. Although there is an added expense associated with lead lists, the price of generating leads using internal resources is more than the amount of cash you'll spend to acquire a reliable list. When you consider how much time it would take your sales team to create a large database of constantly updated geographic information services business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.

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