A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy if you market to gift basket retailers.
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In this market, inexperienced sales teams often to learn that. More often than not, intelligent work processes outperform effort -- and when it comes to working smart, it's tough to beat an exceptional gift basket retailer lead list.
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Invest in Lead Lists and Watch Your Business Grow
Many business leaders erroneously classify lead lists as an optional, short-term expense. In fact, a good lead list is an investment in your company's future. The gift basket retailer contacts you acquire through a reputable lead list provider are potential long-term clients. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
When to Change Lead List Providers
Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new gift basket retailers in their database.
If your current provider isn't meeting your expectations, maybe it's time to start looking for a new vendor. We are impressed with Experian Business Services. Experian offers affordable gift basket retailer leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
Use Lead Lists for More Than Direct Mail
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your business model, it might be possible to use the gift basket retailer contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into a telemarketing campaign, you can dramatically improve the ROI of your call center.
Where Do Lead Vendors Get Their Data?
Great question. The really good lead brokers are continually combing a variety of sources to get fresh, accurate business lead information. Notably, they scan utility company databases, and other data sources. On the other hand, be aware that there are some companies that sell out-of-date leads that are pretty worthless
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