Lead generation isn't as easy as the experts make it sound. Identifying convertible gift shop leads requires your full focus and attention.
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In this market, new entries to market quickly effort alone doesn't guarantee market share. The reality is that intelligent work processes outperform effort -- and for smart selling, it's tough to beat an exceptional gift shop mailing list.
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Using Lead Lists for Direct Marketing
With direct mail, you have one shot to impress prospective customers. When a gift shop decisionmaker reads your piece, he has to be knocked over by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding gift shop names to a list -- it's about creating a list of targeted gift shop sales prospects.
How to Tell If You Have a Good Lead List
The best lead lists share several characteristics that are essential in selling to gift shops. From the outset, you'll want a list that has been generated from a large contact database. For example, Experian Business Services offers B2B lead lists that have been culled from more than 14 million active U.S. businesses. For sellers to gift shops, a large database increases the pool of prospects that can then be sorted and filtered for specific criteria including location, business size, years in business, etc. Since lead quality has a significant influence on conversion, you'll also want to focus your efforts on providers that are well established and reputable.
Use Lead Lists for More Than Direct Mail
Most lead lists are used exclusively for direct marketing purposes. That's fine -- lead lists are fantastic resources for targeted, direct mail marketing. However, there are many other ways you can use lead lists in your organization. Depending on your strategy, it might be possible to use the gift shop contacts you acquire to launch prospecting, telemarketing or online sales and marketing initiatives. For example, by integrating lead lists into an email campaign, you can boost your online visibility and direct decision makers to a user-friendly website that contains interactive content about your products.
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