It's widely accepted that Greek restaurant sales are all about relationships -- and good leads are the seeds for great relationships.
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A solid outsourced lead list has the ability to bring stability and consistency to your sales strategy. In addition, there are some other benefits lead lists offer companies that routinely sell to Greek restaurants.
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Interviewing Lead List Providers
B2B sellers that rely on lead lists are advised to interview several prospects before settling on a provider. During the interview, you'll need to determine whether or not the provider is capable of delivering lists of contacts that have been filtered and updated within the past thirty days. This is especially important for Greek restaurants given the industry's high turnover rates. If you aren't sure where to begin your search, we recommend starting with Experian. Experian is a reputable vendor with a proven track record in producing high converting leads for the B2B sector.
Direct Mail Marketing Tips
With direct mail, you have to get it right the first time. When a Greek restaurant decisionmaker reads your piece, he needs to blown away by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. As a result, lead generation isn't just about adding Greek restaurant names to a list -- it's about producing a high quality list of Greek restaurant sales prospects.
Lead List Dynamics
It makes sense to focus lead list generation on Greek restaurants that are likely to convert to satisfied customers. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If your marketing mix features Internet-based tactics, your lead lists should contain updated email and site contact data.
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If opening a Greek restaurant is on your to-do list, these resources were written to assist you:
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