October 18, 2019  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Mailing Lists for Niche Markets

 

Mailing Lists for Group Homes Businesses

Using direct mail lists is a proven way to take the next step and grow your business. The key is to appropriately incorporate them into individual customer acquisition strategies.

A sales plan that doesn't involve purchasing sales leads is dangerous and foolhardy when selling to group homes businesses.
(article continues below)

Typically, companies that market group homes businesses have trouble generating enough quality leads to hit consistent growth targets. That's where lead lists can help . . .

SPECIAL OFFER. Need to find group homes business prospects? Deliver your message to the right audience with highly targeted mailing lists from Experian. Special pricing for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
 
Buy a group homes business prospecting database.
 

Lead List Vendor Recommendations

Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.

Over the years, we've seen a lot of lead list vendors come and go, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to group homes businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.

Lead List Metrics

Multiple methods exist for measuring the effectiveness of group homes business lead lists.

For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive through a third-party supplier.

Invest in Lead Lists and Watch Your Business Grow

Many business leaders erroneously classify lead lists as an optional, short-term expense. In fact, a good lead list is an investment in your company's future. The group homes business contacts you acquire through a reputable lead list provider are potential long-term clients. Additionally, outsourced lead generation can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

Related Articles

Based on your interest in group homes business lead databases, you might find these additional resources to be of interest.

Direct Marketing Lists

Postcard Marketing Tips

Direct Mail Response Rates


Conversation Board

Looking for more information about how to convert group homes business prospects to repeat customers? Then we want to hear from you! Submit your questions, and we'll do our best to help you get started.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Are You Currently Running a Group Homes Business?

If you operate a group homes business, you may enjoy:

Marketing a Group Homes Business

Selling a Group Homes Business

Hoping to Start a Group Homes Business?

If opening a group homes business is on your to-do list, these resources were written to assist you:

Starting a Group Homes Business

More Mailing List and Direct Marketing Resources

If you are looking for mailing list for a different kind of business, please browse our directory of marketing guides below.

Browse more business mailing list resources:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary