B2B Prospect Lists

Mailing Lists for Herb Retailers

If you are lucky enough to be in the right market, there's no shortage of leads. Unfortunately, that's not true if you market to herbs retailers.

If you're doing it right, herbs retailer lead generation takes time and energy.

There are only so many herbs retailers you can sell to. Even though you probably won't sell to all of them, good business mailing lists target high value prospects so you can focus your company's energy on prospects that are most likely to convert.

Selecting a Lead List Provider

Personal references are always helpful in selecting a herbs retailer lead list provider. When businesses look to Gaebler for a referral, we usually direct them toward Experian, a proven vendor with the track record and experience to generate targeted lists of herbs retailer leads.

Even so, you'll want to interview several potential vendors to find the one that is most capable of meeting your needs and budget requirements. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.

Leads vs. Prospects

A first-rate lead list provider, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), your sales force will still need to conduct lead qualification. Since the herbs retailer contacts have been generated from a large database of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.

Why Use Third-Party Lead Databases?

Is there an expense associated with obtaining lead lists from a proven third-party provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.

Your business will experience greater ROI from proven list providers because they have massive industry databases that are updated regularly for accuracy. The bottom line is that lead lists improve the speed and effectiveness of the selling process.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary