October 15, 2019  
 
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Mailing Lists for Packaging and Shipping Services Businesses

If you're planning on doing direct marketing to packaging and shipping services businesses, industry-specific mailing lists might be a smart investment that gives legs to your sales strategy.

Industry professionals know that meetings with prospective new customers as often as possible is the key to sales success. Without the right leads, your sales program is doomed to mediocrity.
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Sellers often fail to recognize that outsourcing may be more beneficial than internal lead generation. Here's what you need to know about packaging and shipping services business mailing liststo drive sales growth.

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Acquire a packaging and shipping services business lead database.
 

Collaborative Uses for Mailing Lists

If you limit the use of packaging and shipping services business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.

Always Start with a Big Lead Database

In the world of B2B lead lists, database size definitely matters.

The idea is to narrow your search to providers that can offer a large database of packaging and shipping services businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.

As a revenue-minded seller, the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to focus your sales cycle on the most likely buyers.

Ramping Sales and Profits with B2B Lead Lists

Consumer-based marketing techniques fall flat when selling to packaging and shipping services businesses. You can spend a small fortune on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to packaging and shipping services businesses, the ability to focus sales and marketing efforts on specific types of leads is essential.

Types of Data Available from Lead Database Vendors

In dealing with the biggest lead list companies, you usually receive Company Name, Contact Name, Address and Phone Number. What you actually get depends on which lead database provider you buy from. For some vendors, for example, you will also get fields like Executive Titles, Email Addresses and Number of Employees.

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