Frustrated by how much competition there is in selling to phone equipment and systems service and repair businesses lately?
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Finding qualified leads is hard work. Our lead list guidelines can equip your sales force to outperform and outsell industry standards.
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Cost Benefits of Lead Lists
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated phone equipment and systems service and repair business contacts, it's not difficult to see why lead lists are more efficient than self-generated leads.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of phone equipment and systems service and repair business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
What Companies Sell Leads?
Google is often business owners' first stop when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. You'll find no shortage of vendors that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to phone equipment and systems service and repair businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
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