Niche Mailing Lists
Mailing Lists for Photo Film Developing Businesses
The challenge of selling to photo film developing businesses is fraught with obstacles for reaching your prospects. We explore how to use niche direct mailing lists to minimize headaches and maximize sales.
Seasoned small business veterans recognize the importance of buying lead lists to aid sales efforts to photo film developing businesses.
Good, third-party lead lists can bring stability and consistency to your sales strategy. In addition, there are some other benefits lead lists offer companies that routinely sell to photo film developing businesses.
Investment or Expense?
There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The photo film developing business contacts you acquire through a reputable lead list provider can become long-term customers. More importantly, lead lists can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.
Collaborative Uses for Mailing Lists
If you limit the use of photo film developing business lead lists to direct mail and cold calling, you're limited your lead lists' effectiveness. A quality lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then determine which marketing concepts have the highest conversion rates in each area before launching a full-scale, one-size-fits-all campaign.
Choosing a Lead List Broker
Personal references are a prerequisite in selecting a photo film developing business lead list provider. When our business partners ask us for a referral, we usually direct them toward Experian, a best-of-breed provider that has the expertise and experience to generate targeted lists of photo film developing business leads.
Still, you'll want to interview several potential vendors to discuss issues such as the size of their database, filtering capabilities and of course, price. The best provider will be the one that can provide references of satisfied customers that share your priorities and business traits.
Share this article
Additional Resources for Entrepreneurs