Foundational marketing strategies can be worthless in B2B sales because businesses and consumers behave differently when making purchase decisions.
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When it comes to plastering contractors business sales, direct mail and telemarketing can be the most effective way to get your foot in the door -- and that means lead generation is a core business activity for companies that sell in this industry.
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Acquire a plastering contractors business lead database.
When to Change Lead List Providers
Reputable lead list providers understand the importance of accurate lists. A single lapse can mean disaster for a B2B enterprise, so it's important to regularly evaluate the quality of your provider. Good providers deliver reliable lead lists and are careful to include new plastering contractors businesses in their database.
If your current provider isn't meeting your expectations, it's time to go shopping. One of the lead list providers we recommend to our partners is Experian Business Services. Experian delivers first-rate plastering contractors business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.
Cost Benefits of Lead Lists
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. Combined with the amount of organizational energy it takes to maintain constantly updated plastering contractors business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of plastering contractors business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement can tell you a lot about the quality of the leads you're receiving from your vendor. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
Based on your interest in plastering contractors business lead databases, you might find these additional resources to be of interest.
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