If you're waiting for scores of plasters and plastering materials businesses to beat a path to your door, you may not be in business much longer.
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There are a limited number of plasters and plastering materials businesses in the U.S.. You can't sell to all of them, but good business mailing lists target high value prospects so you can spend more time with prospects that are most likely to convert.
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Lead List ROI
Think lead lists are cost-prohibitive? Think again! Although there is an added expense associated with lead lists, the overhead cost of maintaining an in-house lead generation program exceeds the amount of cash you'll spend to acquire a reliable list. If you factor in the cost of maintaining constantly updated plasters and plastering materials business contacts, it's not difficult to see why lead lists are an attractive alternative to internal processes.
Lead List Metrics
Multiple methods exist for measuring the effectiveness of plasters and plastering materials business lead lists.
For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement can tell you a lot about the quality of the leads you're receiving from your vendor. When compared to your internal lead generation metrics, a dismal units-per-lead number indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive through a third-party supplier.
How to Tell If You Have a Good Lead List
The best lead lists share several characteristics that are essential in selling to plasters and plastering materials businesses. Right out of the gate, you'll want a list that has been generated from a large contact database. For example, Experian Business Services maintains an updated list of more than 14 million active U.S. businesses. For sellers to plasters and plastering materials businesses, a large database equates to a larger pool of targeted sales prospects. Since lead quality directly impacts conversion rates, you'll also want to focus your efforts on providers that are well established and reputable.
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