If you're waiting for scores of poison control centers to line up for your products, you're going to be waiting for a while.
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For the sake of speed, the industry's top sellers know that it's important to buy lead lists provided by reputable third-party lead vendors.
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Measuring Lead List ROI
There are a lot of way to measure the impact of poison control center lead lists.
For starters, conversion rate (number of sales/number of leads) is clearly the most important metric in determining the success or failure of a specific lead list. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a low figure here could indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
Finding Good Prospects
There is no single method for successfully generating leads in a B2B business. Customer referrals, industry contacts and other strategies can be found throughout the industry.
But even though a handful of quality leads are enough to prime the pump, you will ultimately need an ongoing source of leads to drive your sales cycle. Lead lists offer a steady stream of poison control center contacts that can be sorted according to precise sellings criteria.
Lead List Databases: Why Size Matters
When it comes to finding reliable list providers, database size definitely matters.
For the best leads, you'll need to narrow your search to providers that can offer a large database of poison control centers. Experian Business Services, for example, culls leads from a current database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.
The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to to create a highly targeted pool of prospects.
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