Be aware that print brokers businesses are diverse operations with unique needs and circumstances.
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Companies that lack reliable lead generation tools are at a competitive disadvantage. To remain competitive, you need a sales process that consistently delivers qualified print brokers business sales prospects to your sales team.
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Finding Sales Prospects
First-rate lead lists increase the odds of positive print brokers business responses. But before you can close deals, your list will need to form the basis for a prospecting campaign.
Unfortunately, you can't avoid the hard work of picking up the phone and using the lead list to qualify prospects. Although not every print brokers business on the list will welcome your sales pitch, the payoff for an investment in a targeted lead list will be noticeably higher response percentages.
How Much To Pay For Lead Lists
Why do some business leaders spend small fortunes on office furniture and then refuse to buy lead lists?
The decision to purchase a lead list is essentially an investment in your company's sales cycle. It's the purchase of an asset that can deliver real financial returns in the form of increased sales revenues.
Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.
What Companies Sell Leads?
Online searches are usually the first place sales managers go when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to print brokers businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Other Types of Lead Lists
If you sell to a broader market than this one, most mailing list vendors are happy to help you out. You can even target things like Businesses That Own a Building, Businesses Owned by Hispanic Executives, and other niche segments. The key is to think through who your best prospects are. Explain that profile to your mailing list vendor and the good ones will figure out a solution that meets your needs.
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