October 13, 2019  
 
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Lead Lists for Niche Markets

 

Mailing Lists for Razors and Razor Blades Businesses

Serving as a vendor to razors and razor blades businesses is often a doorway to growing company profits. The key is finding qualified prospects to sell profitably in this niche market.

Everyone knows that razors and razor blades business sales are all about relationships -- and you can't create winning relationships from inferior sales leads.
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Experienced sellers it's good to have access additional resources. Towards that end, direct mail lists great for boosting lead volumes and sales revenue.

SPECIAL OFFER. Need to find razors and razor blades business prospects? Purchase precision-targeted business and consumer mailing lists from Experian. Special offer for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
 
Acquire a razors and razor blades business prospecting database.
 

Criteria for Lead List Vendor Selection

In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a great lead list provider, including the following:

  • Large database. We think it's important for businesses that sell to razors and razor blades businesses to cull their leads from an expansive business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
  • Updated contacts. Contact updating is lead list 101. A high volume of contacts is worthless unless they are regularly updated for accuracy.
  • Delivery speed. When your business needs a new supply of razors and razor blades business leads, you can't afford to to incur vendor backlogs. Good list providers feature fast turnaround times measured in hours or less.

Managing the Sales Leads You've Bought

Managers who integrate razors and razor blades business lead lists into their sales strategy are responsible for ensuring their company exploits the full value of purchased leads. The acquisition of an accurate lead list doesn't mean your team is ready to start pounding the pavement. It may be necessary for sales personnel to further qualify leads and focus sales messaging on a prospect-by-prospect basis.

Investment or Expense?

B2B businesses sometimes hesitate to buy lead lists because they mistakenly see them as an expense, i.e. a purchase that has no lasting value for the company. In fact, a good lead list is an investment in your company's future. The razors and razor blades business contacts you acquire through a reputable lead list provider can be converted to loyal customers. More importantly, they can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

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Conversation Board

What are your thoughts about how to sell to razors and razor blades businesses? If you have any other useful tips, we invite you to submit your comments.


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Already Have a Razors & Razor Blades Business?

If you operate a razors and razor blades business, these additional resources will be of interest:

Marketing a Razors and Razor Blades Business

Selling a Razors and Razor Blades Business

Hoping to Start a Razors & Razor Blades Business?

If opening a razors and razor blades business is on your to-do list, these resources were written to assist you:

How to Start a Razors & Razor Blades Business

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