Direct Response Mailing List for Businesses

Mailing Lists for Sewer and Drain Cleaning Equipment Rental Businesses

Sellers generally understand that good prospect lists are worth a small fortune. Here's how to make sewer and drain cleaning equipment rental business industry-specific lead databases work harder for you.

It's a widely accepted fact that the quality of your customer acquisition approach is the main determinant as to whether your sales team will be successful.

Sellers often fail to recognize that third-party lead lists frequently outperform lists that are generated by internal staff. Here's what you need to know about sewer and drain cleaning equipment rental business lead liststo drive sales growth.

Sales Lead List Procurement

It makes sense to focus lead list generation on sewer and drain cleaning equipment rental businesses that are likely to respond to your sales and marketing efforts. Filtered lists can then be used for a range of activities within your organization including prospecting, direct mail and telemarketing. If your marketing mix features Internet-based tactics, your lead lists should contain updated email and site contact data.

Invest in Lead Lists and Watch Your Business Grow

There's a misperception that lead lists are an optional expense for B2B sales divisions. In fact, a good lead list is an investment in your company's future. The sewer and drain cleaning equipment rental business contacts you acquire through a reputable lead list provider can be converted to loyal customers. More importantly, outsourced lead generation can deliver an ROI that meets or even exceeds the ROI you receive from other high-producing assets in your company.

How to Tell If You Have a Good Lead List

Quality lead lists share several characteristics that are essential in selling to sewer and drain cleaning equipment rental businesses. For starters, you'll want leads that have been created from a nationwide database. For example, Experian Business Services has a current database that contains contact information for more than 14 million active U.S. businesses. For sellers to sewer and drain cleaning equipment rental businesses, a large database equates to a larger pool of targeted sales prospects. Since lead quality plays a primarily role in conversion percentages, you'll also want to focus your efforts on providers that are well established and reputable.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary