Are you struggling to find a reliable source of sales leads? You're not alone.
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Experienced sellers know that to maximize revenue, they need all the help they can get. Consequently, lead lists are great for quickly growing your company's sales program and net profitability.
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Why Lead Lists Are Essential for Selling to Storm Door & Window Dealers Businesses
Compared to businesses in other industries, storm door and window dealers businesses expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to proactively educate them about product offerings.
Lead lists enable selling success because they are highly accurate prospect directories that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.
What Companies Sell Leads?
An Internet search is typically the first step businesses take when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. Many online vendors are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to storm door and window dealers businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Measuring Lead List ROI
Multiple methods exist for measuring the effectiveness of storm door and window dealers business lead lists.
For starters, conversion rate (number of sales/number of leads) is the most important measurement of overall lead list effectiveness. But you may also want to think about integrating a few other metrics into your assessment routine.
A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a low figure here could indicate a provider that isn't performing adequate qualification or lead filtering. Similarly, individual metrics for your sales staff indicate how well each of your team members is using the leads they receive from your vendor.
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