September 21, 2019  
 
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Mailing Lists for Survival Schools

When selling to survival schools, lead generation should never be taken lightly. But what if your business is unable to find high-value prospects?

The process of locating high quality business leads isn't for the faint of heart. Identifying convertible survival school prospects needs your full focus and attention.
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If you're hoping for survival schools to magically appear on your doorstep, you could be in for a long wait. Instead, you need to be proactive about identifying high value survival schools.

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Establishing a Relationship with a Lead List Vendor

These days, relationships are a primary factor in your company's success. Your relationship with your lead list provider is no different than any other business relationship. By nurturing a relationship with a proven vendor, you gain the peace of mind that comes with knowing that the lists you acquire contain the most accurate survival school contacts.

Our business partners consistently have good things to say about Experian. Experian has a proven reputation for delivering high converting leads across a range of industries. Even more, their survival school leads can be manipulated to target your specific geographic and demographic (size of company, number of employees, years in business, etc.) sales goals.

Measuring Lead List ROI

Multiple methods exist for measuring the effectiveness of survival school lead lists.

For starters, conversion rate (number of sales/number of leads) is essential in measuring lead list success and failure rates. But you may also want to think about integrating a few other metrics into your assessment routine.

A units-per-lead measurement demonstrates the quality of the leads in your lists. When compared to your internal lead generation metrics, a may indicate a provider that isn't performing adequate qualification or lead filtering. Along the same lines, individual metrics for your sales staff demonstrate how well each of your team members is using the leads they receive from your vendor.

Using Lead Lists to Sell to Survival Schools

Compared to businesses in other industries, survival schools expect multichannel messaging about the products and services that are important to them. Although businesses in this industry appreciate the ability to quickly locate equipment and supplies when they need them, they also expect B2B companies to engage them in a typical sales cycle.

Lead lists enable selling success because they are highly accurate prospect directories that can be utilized in a variety of seller-initiated activities including direct mail, telemarketing, sales calls and online channels.

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