Typically, companies that market valves and fittings repair businesses find it hard to meet their lead generation requirements using in-house resources. That's where lead lists can help . . .

Always Start with a Big Lead Database

When it comes to finding reliable list providers, database size definitely matters.

The idea is to narrow your search to providers that can offer a large database of valves and fittings repair businesses. Experian Business Services, for example, has a comprehensive database of 14 million U.S. businesses that can be filtered and sorted according to your exact specifications.

The business reality is that the amount of sales you generate will be directly tied to the number of contacts contained in your lead lists. As the size of the provider's database increases, so does your ability to focus your sales cycle on the most likely buyers.

Use Lead Lists to Reach Off-List Leads

Many business owners underestimate the ability of a lead list to increase their sales prospect base, sometimes even beyond the names contained in the list itself. After you have qualified the valves and fittings repair businesses on the list, each contact represents a doorway to a larger network of valves and fittings repair business contacts that can be tapped into through telemarketing, sales calls and online social networking.

By intentionally using lead lists as the basis for networking, you extend the list's ROI far beyond the initial campaign. Although you will purchase additional lists going forward, you'll gain industry influence when you conduct follow up networking with the leads you acquire right now.

How Much To Pay For Lead Lists

It has always puzzled us why business owners will drop hundreds of dollars on the latest electronic gadgets yet resist investing in high quality lead lists.

The decision to purchase a lead list is a decision to invest in your company's future. It's the purchase of an asset that can substantially boost sales revenues.

Still not convinced? Then consider this: the time your team spends pouring through business directories is time they aren't spending meeting with clients. It doesn't take very many hours spent on in-house lead generation to justify an investment in a quality lead list.