Mailing Lists By Industry
Mailing Lists for Video Production Services Businesses
The task of selling to video production services businesses is all about targeting the needs and motivations of your prospects. We explore how to use lead lists to get more customer opportunities.
In the B2B arena, sales strategies are frequently adjusted and modified. When sales falter, it's usually because the game changes and your current strategy can no longer keep pace with the market.
Sales reps sometimes overlook the fact that third-party lead lists frequently outperform lists that are generated by internal staff. Here's what you need to know about third-party video production services business prospect databases.
Where to Find Lead Lists
Online searches are usually the first place sales managers go when they're looking for a lead list provider. The Internet has obvious value, but it doesn't tell the whole story. The Internet is full of providers that are big on promises and short on execution, so it's important to verify each provider's claims and references.
We've known many lead list providers throughout the years, but we have been consistently impressed with Experian. One of the things Experian has working for it is a database of more than 14 million U.S. businesses. Companies that sell to video production services businesses rave about Experian's ability to deliver updated leads that have been filtered to meet precise geographic and demographic criteria.
Collaborative Uses for Mailing Lists
If you limit the use of video production services business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been differentiated geographically, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
The Role of Mailing Lists
It's a fact: lead lists give your company a competitive advantage. In many companies, lead generation is the fly in the ointment -- the primary barrier to capturing a larger share of the market. When sales units have to produce their own leads, lead quality takes a back seat to speed and efficiency.
However, outsourced lead lists provide consistently reliable leads. It's normal for third-party lead lists to be updated on a regular basis so sales personnel always have the most dependable contact information for prospecting and other sales activities.
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