October 22, 2019  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Direct Mail Lists

 

Mailing Lists for Visual Arts Businesses

Direct marketing and a competent selling staff are core components of sales strategies focused on visual arts businesses. But before you can close the sale, you need to develop great leads -- and high-response-rate business mailing lists are the right tools for the job.

The longer your company sells in a specific market, the more difficult it will become to locate new leads. Without an effective source for business leads, scarcity of leads may loom on the horizon.
(article continues below)

In this market, new sellers are often disappointed to find out that. More often than not, intelligent work processes outperform effort -- and for smart selling, it's tough to beat an exceptional visual arts business prospect database.

SPECIAL OFFER. Need to find visual arts business prospects? Deliver your message to the right audience with highly targeted mailing lists from Experian. Special offer for Gaebler.com site visitors -- 5% off all Experian mailing list purchases.
 
Purchase a visual arts business prospecting database.
 

Ramping Sales and Profits with B2B Lead Lists

Consumer advertising strategies usually aren't effective when selling to visual arts businesses. You can spend thousands of dollars on a visually appealing ad and go virtually unnoticed in the industry. In contrast to other marketing resources, lead lists allow you to target your messaging toward a select group of prospects. When selling to visual arts businesses, the ability to focus sales and marketing efforts on specific types of leads is essential.

When to Change Lead List Providers

Reputable lead list providers understand the importance of accurate lists. A single lapse can have a dramatic impact on your sales cycle, so it's important to regularly evaluate the quality of your provider. Good providers consistently deliver filtered lists of updated leads and are careful to include new visual arts businesses in their database.

If your current provider isn't meeting your expectations, maybe it's time to start looking for a new vendor. At Gaebler, we recommend Experian Business Services. Experian delivers first-rate visual arts business leads that convert at higher rates than leads that have either been generated in-house or provided by other vendors.

Multichannel Marketing Tips

Businesses that experience the most success in selling to visual arts businesses typically leverage a multichannel sales and marketing strategy. For young companies, that makes the integration of lead lists into multiple channels a priority. Direct mail is common throughout the industry. But more and more companies are achieving results by combining direct mail and telemarketing with Internet-based marketing campaigns that drive traffic to the company's website. In some cases, it may be appropriate to incorporate a lead list into a strategy that automatically directs content into multiple channels.

Related Articles

Want to learn more about selling to visual arts businesses? You may enjoy these resources.

Direct Mail Costs

Dukky Direct Response Software

Direct Mail Response Rates


Conversation Board

What strategies have helped your business in marketing to visual arts businesses? Frontline feedback is important to us, we want to hear about the best marketing strategies in today's market.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Already Have a Visual Arts Business?

If you operate a visual arts business, we've got some more appropriate guides for you:

Marketing a Visual Arts Business

Selling a Visual Arts Business

Hoping to Start a Visual Arts Business?

If opening a visual arts business is on your to-do list, these resources were written to assist you:

Starting a Visual Arts Business

More Niche Lead Databases, Mailing Lists, and Related Articles

If you are eager to get marketing tips for a different industry, please browse our alphabetical directory of marketing guides below.

Browse more business mailing list resources:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary