Selling to window repair and replacement business businesses is a completely different ballgame than traditional selling.
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Seasoned, industry veterans it's good to have access additional resources. Consequently, lead databases are great for expanding your prospect base and improving bottom line sales.
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Collaborative Uses for Mailing Lists
If you limit the use of window repair and replacement business lead lists to direct mail and cold calling, you're handicapping the return on your investment. A good lead list can serve as a collaborative resource for sales, marketing and other business divisions. For example, after you have acquired a lead list that has been sorted by geography, your marketing division could test a handful of marketing concepts in each area. If the marketing division's efforts are coordinated with the sales division, you could then evaluate outcomes and adjust your approach to each area rather than launching a generic sales campaign.
Reasons to Buy Lead Lists
Is there an expense associated with obtaining lead lists from a proven third-party provider? Yes, but obtaining lead lists from an outside specialist is much more cost efficient than generating lead list in-house.
Your company will receive better returns from proven list providers because they have massive industry databases that are updated regularly for accuracy. From a sales management perspective, you gain speed and accuracy in the sales cycle.
Criteria for Lead List Vendor Selection
In our experience, there are a lot of variations among lead list vendors and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a good lead list provider, including the following:
- Large database. We think it's important for businesses that sell to window repair and replacement businesses to cull their leads from an expansive business database. Why? Because more contacts means a larger pool of prospects -- and ultimately, higher quality sales leads.
- Updated contacts. Contact updating is a fundamental part of sound sales strategy. Long contact lists are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of window repair and replacement business leads, you can't afford to to incur vendor backlogs. Good list providers respond to client requests in hours or less.
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