It's obvious that lead generation is the key to higher sales volumes. Without the right leads, your sales program is doomed to mediocrity.
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Keep in mind that businesses (and particularly women's accessories retail businesses) are extremely discriminating in their purchasing decisions. A focused value proposition is essential, but even that may not be enough unless you have invested in a high quality lead list.
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Using Lead Lists for Direct Marketing
With direct mail, you only get one chance to capture a prospect's attention. When a women's accessories retail business decisionmaker reads your piece, he needs to blown away by what he sees.
Most businesses invest large sums of money in the creation of each direct mail piece. But the effort and resources you put into your direct mail marketing channel will be wasted unless your pieces are seen by the right people. Consequently, lead generation isn't just about adding women's accessories retail business names to a list -- it's about producing a high quality list of women's accessories retail business sales prospects.
Finding the Best Leads Within a Lead List
If you've done your homework, your provider will deliver an updated lead list that has been sorted according to company size, years in business, zip code and other criteria. But your work isn't done yet. Unless you are using the lists for mass marketing campaigns (e.g. direct mail), list contacts need to be further qualified by your sales team. Since the women's accessories retail business contacts have been culled from a larger group of updated prospects, you'll have better higher conversion rates -- but you'll still need to expend energy to achieve maximum return on your investment.
Criteria for Lead List Vendor Selection
In our experience, third-party lead list providers are definitely not created equal and Experian Business services stand out from the crowd. What sets them apart is that Experian has all of the qualities we look for in a first-rate lead list provider, including the following:
- Large database. We think it's important for businesses that sell to women's accessories retail businesses to use a provider with an exceptionally large business database. Why? Because more contacts equates to a higher volume of truly qualified leads.
- Updated contacts. Contact updating is lead list 101. Pages and pages of contacts are worthless unless they are regularly updated for accuracy.
- Delivery speed. When your business needs a new supply of women's accessories retail business leads, you can't afford to suffer delays from your vendor. Good list providers feature fast turnaround times measured in hours or less.
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