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Marketing a Bottled and Bulk Water Retail Business
It's becoming more and more difficult for bottled and bulk water retail businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
Communicating the strengths of a bottled and bulk water retail business is an unforgiving exercise, full of hurdles and hidden challenges.
Time and time again, we see ingenuity, hard work, and industry knowledge as the deciding factors for bottled and bulk water retail business marketing success.
When It's Time to Rebrand
Looking for a way to re-catalyze your marketing program? If you need a quick fix, rebranding might not be the right tool for the job. Rebranding is an intentional marketing technique designed to deliver long term results. In a bottled and bulk water retail business, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.
Sponsorships
Event and team sponsorships are a proven method for raising the public profile of bottled and bulk water retail businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. The key is to limit sponsorships to events that are attended by people who are regular bottled and bulk water retail business buyers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.
ROI
Every marketing tactic you use has to deliver results. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your bottled and bulk water retail business.
Mailings and other direct marketing strategies are common, but to realize maximum ROI we recommend purchasing consumer or B2B mailing lists from a reputable provider. Using the web, you can easily find the leading mailing list providers with an extensive database of targeted and updated sales prospects.
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