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Marketing a Breastfeeding Information Business
The key to success in marketing a breastfeeding information business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.
The marketing model for a breastfeeding information business has changed dramatically over the past twenty years.
Messaging that relies on outdated delivery channels is often a waste of time and resources. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Marketing Ethics
Ethically challenged marketers are a dime a dozen in today's economy. Most profitable breastfeeding information businesses avoid marketing tactics that exploit their customers. If direct mail is part of your marketing mix, you should also make sure your mailing list provider adheres to ethical standards in the collection of contact information. Premier vendors are safe bets since they have established themselves as reputable mailing list providers.
Competitive Awareness
Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other breastfeeding information businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
Contests
You've seen the contest concept in action, even if it wasn't used in a breastfeeding information business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why breastfeeding information businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
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