Niche Marketing Plans
Marketing a Carpet, Rug, and Upholstery Services Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a carpet, rug, and upholstery services business, exceptional marketing may well be the determining factor in your long-term survival and success.
As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.
Common sense and practical decision making are part of the marketing equation. But as an innovative business leader, you need to follow the strategies that other carpet, rug, and upholstery services businesses have used to achieve success.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain carpet, rug, and upholstery services businesses avenues for combining the power of their marketing dollars and messaging with suppliers of complementary products. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
Marketing Ethics
Some marketing strategies may be effective, but don't make the grade in the area of ethics. Industry-leading carpet, rug, and upholstery services businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
Loss Leaders
The majority of carpet, rug, and upholstery services businesses frequently sell specific products at ridiculously low margins to boost traffic and new customer acquisition. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of carpet, rug, and upholstery services businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.
Share this article
Additional Resources for Entrepreneurs