Niche Marketing Plans
Marketing a Catering Information Services Business
The task of promoting a catering information services business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?
Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.
Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a catering information services business.
ROI
Good marketing is expensive. You can't afford to waste money on ineffective tactics for your catering information services business.
Mailings and other direct B2C/B2B channels can deliver decent ROI, but only if the lists are accurate, up-to-date and targeted to your market segment. For filtered and sorted mailing lists, you'll want to work with one of the direct mail industry's leading list providers.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a catering information services business. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your catering information services business from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Directories
Directories are a common tool for finding a catering information services business. Directory selection is often dictated by the market when promoting catering information services businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.
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