Niche Marketing Plans
Marketing a Commercial and Industrial Bag Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a commercial or industrial bag business, exceptional marketing may well be the determining factor in your long-term survival and success.
Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.
Today's small businesses operate in a dynamic sales and marketing environment. More than ever before, foundational marketing concepts have become the bedrock upon which successful marketing strategies are constructed.
Technological Expertise
The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. As a result, a primary concern of growth-oriented commercial or industrial bag businesses is the need to increasingly incorporate technological marketing solutions into the marketing mix. In addition to marketing professionals, many businesses now include IT units as valued partners in their strategic marketing efforts.
Contests
You've seen the contest concept in action, even if it wasn't used in a commercial or industrial bag business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. Consequently, many commercial or industrial bag businesses invest time and resources to create contests they can count on to achieve desired outcomes.
Managing Negative Publicity
A certain amount of negative publicity is a given for most commercial or industrial bag businesses. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. PR savvy commercial or industrial bag businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
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