Tips to Improve Marketing
Marketing a Farm and Ranch Real Estate Business
You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a farm and ranch real estate business. We have the information you need to create a nimble, yet effective marketing strategy for your business.
It's a misconception that small businesses can't compete with larger companies when it comes to marketing.
Top performers habitually integrate sound marketing concepts with market demands.
Loss Leaders
The majority of farm and ranch real estate businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For farm and ranch real estate businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.
Niche Marketing
A niche marketing approach is a good fit for small businesses, particularly farm and ranch real estate businesses that hope to dominate a geographic of demographic wedge of the marketplace. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.
Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.
Strategic Partnerships
When multiple interests join together in a strategic partnership, they gain farm and ranch real estate businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.
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