Tips to Improve Marketing
Marketing a Fireproofing and Firestopping Business
Marketing a fireproofing and firestopping business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for fireproofing and firestopping business owners and managers.
Still looking for a way to effectively market your fireproofing and firestopping business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.
Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.
Email Campaigns
Email campaigns make use of the fact that most consumers and businesses receive information electronically. More than 50% of all email users check their inbox six or more times a day. That's why email campaigns are gaining popularity among small and medium-size business owners throughout the industry. In many fireproofing and firestopping businesses, the hardest part of an email campaign is gathering the email addresses of likely customers. Premium mailing list providers can mitigate the cost and hassle of in-house list generation. More importantly, providers typically give business owner an assurance that their lists are accurate and up-to-date.
Product Knowledge
Product knowledge is a fundamental requirement for marketing a fireproofing and firestopping business. Small product details translate into key value propositions which are critical for distinguishing a fireproofing and firestopping business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.
Newsletters
Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. These days, fireproofing and firestopping businesses to distribute periodic (monthly or quarterly) newsletters through a variety of online and offline channels. As an added bonus, newsletter subscription lists can double as mailing lists for direct mail or email campaigns.
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