Industry Specific Marketing Advice
Marketing a Gastroenterology Physicians and Surgeons Practice
It's becoming more and more difficult for gastroenterology physicians and surgeons practices to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.
Novice marketers are typically unprepared for the challenge of promoting brands and products in the competitive arena.
However, foundational marketing principles may not be enough to capture the attention of buyers in today's market. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.
Expand Your Advertising Options
The number of advertising options to choose from can be overwhelming. Traditional advertising mediums like print ads, billboards, TV & radio commercials, are still popular in many industries and business sectors. When it comes to gastroenterology physicians and surgeons practices, dwelling in the past isn't an option. It's time to get onboard with the marketing trends that are delivering results throughout the industry. Increasingly, gastroenterology physicians and surgeons practices get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base.
Viral Marketing
Will Rogers said, "You can lead a horse to water, but you can't make him drink. However, you can put salt in his food." That's kind of how viral marketing works. By including viral elements in a campaign for a gastroenterology physicians and surgeons practice, the hope is that your brand and product line will take on viral qualities. But despite the risk, viral marketers can influence the likelihood of success. One strategy is to launch a viral marketing initiative by inviting a select group of customers to test your products and post their experiences on their social networking pages.
Improving Customer Loyalty
You've heard that it's less expensive to retain a current customer than it is to acquire a new one, right? For gastroenterology physicians and surgeons practices, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.
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