Industry Specific Marketing Advice
Marketing a Golf Course Management Business
At Gaebler, we've seen what great marketing can do for a small business. But if you own a golf course management business, exceptional marketing may well be the determining factor in your long-term survival and success.
The marketing model for a golf course management business has historically adapted to changes in consumer buying patterns and the market itself.
When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your golf course management business through a diverse range of marketing channels and mediums.
Do We Really Need A Logo?
The question of whether or not to create a logo for a golf course management business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Logos aren't something that can be changed overnight so it's important to put some thought into logo design. With a lot riding on a logo, it's worth the investment to hire a professional marketing and design firm for your logo needs.
Social Media Monitoring
Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. These days, golf course management businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.
Mailings
There are a lot worthwhile reasons for golf course management businesses to conduct direct marketing. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. Top-tier mailing list providers consistently deliver high impact and affordable lists to clients throughout the industry. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.
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