Niche Marketing Strategies

Marketing a Hunting and Fishing Preserves Business

The key to success in marketing a hunting and fishing preserves business is to combine time-tested marketing techniques with the most cutting edge strategies in today's marketplace.

If you are a business leader who sees marketing as a path to give your hunting and fishing preserves business a competitive advantage you're not alone.

Top performers habitually integrate sound marketing concepts with market demands.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain hunting and fishing preserves businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

Leveraging Print Ads

You're probably familiar with many of the ways print advertising has been used to market hunting and fishing preserves businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. Online advertising has clear benefits. But that doesn't mean you should stop advertising your hunting and fishing preserves business in printed media. These days, the key to effective print advertising is to align the publication with your business goals and ROI requirements.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your hunting and fishing preserves business, that's PR. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

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