A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your laminating products and services business isolated from your base.
Top performers habitually integrate sound marketing concepts with market demands.
Brochures, business cards, folders, direct mail pieces, and other types of promotional materials are called marketing collateral. For laminating products and services businesses, it's important to make sure every piece of marketing collateral generate reinforces your brand and value proposition. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your laminating products and services business's brochures, direct mail letters and other content has no value.
Inexperience and a lack of industry connections have an isolating effect on owners of a laminating products and services business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.
Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many laminating products and services businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing laminating products and services businesses, a combination of marketing venues is preferable to relying exclusively on local broadcast opportunities.
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