Marketing Tactics for Niche Markets
Marketing a Lebanese Restaurant
A profitable Lebanese restaurant is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.
Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Good business sense gets you started on the path to marketing success. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a Lebanese restaurant.
Product Knowledge
There is no substitute for being able to speak convincingly about your products in a Lebanese restaurant. Seemingly insignificant product specs can be leveraged to communicate value and depth, separating your Lebanese restaurant from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.
Public Relations Strategies
Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Coupons
Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for Lebanese restaurant marketing. Traditionally, coupons have been limited to print ad distributions. These days, coupon programs have expanded to include electronic coupons distributed through social media and redeemed via a mobile device. Many Lebanese restaurant marketers leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.
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